Society For Human Resource Management (SHRM) Certified Professional Practice Exam

Which of the following is one of the four P's of Marketing?

1. Product

2. Planning

3. Persistence

4. Penetration

The correct answer is: Product

The concept of the four P's of marketing is foundational to marketing strategy and includes Product, Price, Place, and Promotion. The correct answer, which is Product, refers to the goods or services a business offers to meet the needs of its customers. Understanding the Product aspect involves recognizing aspects such as features, quality, branding, and packaging, all of which play critical roles in attracting consumers and satisfying their demands. While the other options relate to various aspects of business strategy, they do not fit into the established framework of the four P's. Planning, for example, is vital for developing marketing strategies but does not specifically define a category in the marketing mix. Similarly, Persistence may imply the importance of resilience in business pursuits, while Penetration could refer to market penetration strategies but is not one of the four foundational elements of marketing. Thus, Product is the key component that is part of the recognized four P's marketing model.