Society For Human Resource Management (SHRM) Certified Professional Practice Exam

Which is an example of primary research?

1. Trend review

2. Academic journal

3. Published book

4. Interviews you conduct

The correct answer is: Interviews you conduct

Primary research refers to the collection of original data that has not been previously published or analyzed. This type of research typically involves gathering firsthand information directly from individuals or entities. Conducting interviews is a quintessential example of primary research because it allows the researcher to ask questions directly, gain insights, and collect data specifically tailored to their study or inquiry. In contrast, the other options listed involve secondary sources of information. A trend review synthesizes existing data rather than collecting new information, while academic journals typically publish findings from previous research. Similarly, published books are compilations of already researched and concluded information. None of these options involve the direct gathering of fresh data, which distinguishes the interviews as the example of primary research.