Society For Human Resource Management (SHRM) Certified Professional Practice Exam

What is the primary benefit of conducting primary research?

1. More accurate data

2. Less expensive

3. Faster results

4. Access to secondary data

The correct answer is: More accurate data

Conducting primary research primarily provides more accurate data tailored specifically to a particular study or objective. This type of research involves gathering original data directly from the source, which means that the information obtained is current, relevant, and specifically aligned with the research goals. By engaging directly with participants through methods like surveys, interviews, or observations, researchers can ensure high levels of validity and reliability in their findings. This contrasts with secondary data, which may not be as applicable or recent, potentially leading to less accurate conclusions drawn from outdated or generalized information. Therefore, the focus on obtaining precise data that reflects current conditions and specific populations highlights the primary advantage of conducting primary research.